{"product_id":"preorder-mcatlas-a-global-guide-to-the-golden-arches-gary-he","title":"Signed Bookplate:  McAtlas: A Global Guide to the Golden Arches (Gary He) 2026 Revised Edition","description":"\u003cp\u003eFrom James Beard Award-winning photographer and writer Gary He, McAtlas is a visual social anthropology of the largest and most popular restaurant in the world. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eOver the past half century, McDonald’s rose to the top of the global food chain by localizing its menu items and locations, while simultaneously acting as a symbolic harbinger of Americana and modernity. McAtlas takes readers on a journey around the McWorld, a first-ever independent cataloging of the iconic restaurant chain’s modifications as it tailored itself to regional tastes and habits in order to survive and thrive. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFeaturing photographs and research acquired through field work in over 50 countries, McAtlas is a must-read for the travel obsessed, history buffs, and fans of the Golden Arches everywhere.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eFeaturing photos, historical context, and addresses for iconic McDonald’s locations on six continents\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003e—\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eExplore the foodways of over 100 regional dishes as they evolved into their ultimate form: a menu item at a quick service restaurant\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003e—\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eIncludes sections on local McFlurry flavors, the Big Mac Index, and the greatest discontinued menu items of yesteryear\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003e—\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003eWith over 200 photographs of localized items and locations around the world, including: \u003c\/strong\u003eMcBaguette (France),\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eMcSki (Sweden),\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eKiwiburger (New Zealand),\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003eCafe Imperial (Portugal), McSpaghetti (Philippines), Mequi 1000 (Brazil),\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eMcFalafel (Egypt), Sky Kitchen (Australia), Taro Pie (China), UFO McDonald’s (USA), McAloo Tikki (India), Teriyaki McBurger (Japan), McArabia (Saudi Arabia)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e2026 Revised Edition\u003c\/p\u003e\n\u003cp\u003eAvailable at Now Serving: A Cookbook \u0026amp; Culinary Shop in Los Angeles\u003c\/p\u003e","brand":"Parla Publishing","offers":[{"title":"Standard (Signed Bookplate)","offer_id":49061389500720,"sku":"01MCA2863-STA","price":94.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0051\/1954\/1312\/files\/mcatlas1_a89793c2-abc1-481c-9334-45664b7b8e86.jpg?v=1727734356","url":"https:\/\/nowservingla.live\/products\/preorder-mcatlas-a-global-guide-to-the-golden-arches-gary-he","provider":"Now Serving","version":"1.0","type":"link"}